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What is the Love a Lop Pig campaign?

The Love A Lop campaign aims to raise public awareness of the British Lop pig and it’s benefits to breeders, butchers, chefs and consumers. It is a structured campaign that works through media presence, chef endorsement, branding and marketing materials. The Love A Lop campaign aims to make British Lop pork a household name, as Aberdeen Angus has become to beef – we want people to ‘think British Lop’ when they think of pork.

Love a Lop rare breed British Lop campaign

Campaign objectives

  • To create consumer awareness of and interest in the British Lop pig on a local, regional and national level.
  • To drive retail sales of British Lop pork through the campaign.
  • To generate regular and repeated press coverage in key titles across local, regional and national titles.
  • To create a range of materials to help breeder and retailers promote British Lop products.
  • To encourage chefs in key regional restaurants to specify and incorporate British Lop products on their menus and help champion the breed.
  • To target key celebrity chefs and highlight the Love a Lop campaign, to encourage celebrity chef endorsement and thereby increase demand for the product.

Why choose a rare breed British Lop Pig?

The British Lop Society is actively working to conserve, develop and market the Rare breed Lop Pig as a commercially viable breed. We offer a range of services and resources to owners, breeders and Society members.

Local

British Lop pigs are bred by a few select breeders who prioritise the purity of the breed and it’s traceability.

Traceable

Food should be traceable all the way back to its parents and beyond. British Lop pork is traceable back into the 1920’s through herd book registrations. Only pork produced from animals where both parents are in the herd book should be called British Lop.

Bred over time in a relatively small geographic area has allowed taste and quality. Over time that is likely to have developed a particular product that is now appreciated for its succulence and quality taste.

Rare

In buying British Lop pork, you are helping to create demand for an endangered species, which in turn will encourage breeders to meet demand and eventually move this pig from the endangered species list*

Tastier

Unlike supermarket pork, rare breed pigs are bred for taste rather than leanness

Outdoor, slow reared British Lop pigs means a good balance of intramuscular fat which gives moist and creamy textured pork

Slow grow

Slow – growing means a tastier product.

Happy pigs

Outdoor, free range British Lop pigs are happy pigs! British Lops are mostly reared outside, free range. Piglets often stay with their mothers until they naturally wean.

Quality

An excellent ratio of muscle to fat and a good marbling of intra-muscular fat means quality is assured in a British Lop pig – they will not run to too much fat as many rare breeds can.

British Lop pigs are bred in small herds by farmers who prioritise the quality of the finished product.

A few ways you can make a difference

In helping to raise awareness and increase demand for British Lop pork, you are helping to remove this species from the RBST endangered species list and ensure its survival into the future.

  • Ask your local butcher for Rare Breed British Lop Pork.
  • Ask what breed is being served in your local restaurant – ask if they serve British Lop pork and explain why they should!
  • If you’ve enjoyed it, spread the word! Help us to create the ‘buzz’ that will heighten awareness of the breed and help to drive sales.
  • Support our campaign to re-introduce rare breeds to our menus.
  • If Britsh Lop pork isn’t on your menu yet, take the plunge and hang your hat on this breed. It is a premium product that your customers will return for.
  • Choose rare breed. The quality of rare breed pork is higher due to the rearing process – the pigs are reared slowly for taste rather than leanness and mass production.

What we're doing to ensure the breeds survival

The British Lop Society is actively working to conserve, develop and market the Rare breed Lop Pig as a commercially viable breed. We offer a range of services and resources to owners, breeders and Society members.

The British Lop Society is actively working to conserve, develop and market the rare breed British Lop Pig as a commercially viable breed. We offer a range of services and resources to owners, breeders and Society members.

Through the ‘Love A Lop’ campaign we hope to foster new, sustainable relationships between producers, retailers, chefs and consumers. The campaign aims to heighten awareness of the breed to all these parties, to create demand for the product that will warrant an increase in existing herd sizes and encourage more breeders to move to British Lops.

Enjoyed your rare breed British Lop pork? Support us by spreading the word